ShipScroll

FAQ schema generator

Add your questions and answers and this tool writes FAQPage structured data as a JSON-LD script tag, ready to paste into your page. Empty rows are skipped, and the output is escaped so it can’t break your HTML.

It’s for makers with a real FAQ section on a page. Structured data helps search engines and AI tools read your questions and answers as questions and answers, not just text.

Free with a ShipScroll account.

How to use the FAQ Schema Generator

  1. Enter each question and its answer, exactly as they appear on your page.
  2. Add as many questions as your page has.
  3. Press Generate schema and copy the script tag.
  4. Paste it into your page’s HTML, then check it with the Schema Markup Checker after you deploy.

Will Google show my FAQ in results?

Probably not as a rich result. Since 2023, Google shows FAQ rich results only for well-known, authoritative government and health sites. The markup is still valid, and it still helps machines understand the page, but don’t add it expecting a bigger listing.

Rules for FAQ markup

  • Only mark up questions and answers that are visible on the page.
  • Each question should have one answer written by you, not answers from users. That’s QAPage markup instead.
  • Don’t use it for advertising, or to repeat the same FAQ across many pages.

Questions

Where do I paste the code?

Anywhere in the page’s HTML, usually in the head or just before the closing body tag. Many site builders have a box for custom code in the page settings.

Can answers include links or formatting?

Google allows a few HTML tags in answers, such as links, lists and bold text. Plain sentences are safest and read well everywhere.

Is the output valid?

Yes, it follows schema.org’s FAQPage type with Question and Answer items. Confirm it on your live page with the Schema Markup Checker or Google’s Rich Results Test.

Is anything I type sent to a server?

No. The schema is built in your browser.

Related tools

  • Schema Markup CheckerExtract a page’s JSON-LD, list its schema.org types, and catch syntax errors.
  • SERP PreviewPreview a title and description as a search result, with likely cut-offs.
  • Meta Tags CheckerSee the title, description, canonical and share tags a page actually serves.

Sources